News-in-Transition

Monday, 11 September 2017

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By Gustavo Tanaka

Most of us haven’t quite realized there is something extraordinary happening…

A few months ago, I freed myself from the standard-procedure society. I broke the chains of fear that kept me locked up into the system. Since then, I see the world from a different perspective: the one that everything is going through change and that most of us are unaware of that.

Why is the world changing? In this post, I’ll point out the eight reasons that lead me to believe it.

1. No one can stand the employment model any longer

People working with big corporations can’t stand their jobs. The lack of purpose knocks on your door as if it came from inside you like a yell of despair. People want out. They want to drop everything and run. Take a look at how many people are willing to risk entrepreneurship, how many people are leaving on sabbaticals, and how many people are suffering with work-related depression, and burnout. We are reaching our limits.

2. The entrepreneurship model is also changing

The vortex of entrepreneurship was once to find an investor and get funded — to be funded was like winning the World Cup or the Super Bowl. But what happens after you get funded? You get back to being an employee. You may have brought in people not sharing your dream, not in agreement with your purpose, and soon, it’s all about the money. The financial end becomes the main driver of your business. People are suffering with it. Excellent startups began to tumble because the money-seeking model is endless.

A new way to endeavor is needed — and good people are doing it already. Over the past few years, with the explosion of startups, thousands of entrepreneurs have turned their garages into offices, to bring their world-changing, billion-dollar ideas to life.

3. The rise of collaboration over competition

Many people have figured out that it doesn’t make any sense to go on by yourself. Many people have awakened from the mad “each man for himself” mentality.

Stop, take a step back, and think. Isn’t it absurd that we, 7 billion of us living in the same planet, have grown further apart from each other? What sense does it make to turn your back on the thousands, maybe millions, of people living around you in the same city? Every time it crosses my mind, I feel blue.

Fortunately, things are changing. Sharing and collaborative economy concepts are being implemented, and it points towards a new direction. The direction of collaborating, of sharing, of helping, of togetherness. This is beautiful to watch. It touches me.

Related reading: Are You Part of the New Trickle-Up Economy Yet?

4. We are finally figuring out what the Internet is capable of

The Internet is an incredibly spectacular thing, and only now — after so many years — we are understanding its power. With the Internet, the world is opened, the barriers fall, the separation ends, the togetherness starts, the collaboration explodes, and the help emerges.

Some nations saw true revolutions that used the Internet as the primary catalyst, such as the Arab Spring. Here in Brazil, we are just starting to make a better use out of this amazing tool.

Internet is taking down mass control. The big media groups, who controlled the mainstream news and deliver the message they want us to read, are no longer the sole owners of information. You go after what you want. You bond to whomever you want. You explore whatever you may want to. With the advent of the Internet, the small are no longer speechless. There is a voice. The anonymous become acknowledged. The world comes together. And then the system may fall.

5. The fall of exaggerated consumerism

For too long, we’ve been manipulated to consume as much as we possibly can, to buy every new product launched — the newest car, the latest iPhone, the top brands, lots of clothes, shoes, in fact, lots and lots of pretty much anything we could our hands on.

Going against the crowd, many people have understood that this approach is way off. Lowsumerism, slow life and slow food are a few types of actions being taken as we speak, changing how we live and pointing out the contradiction of how absurdly we have come to organize ourselves. Fewer people are using cars. Fewer people are overspending. And more people are swapping clothes, buying used goods, sharing assets, cars, apartments, offices.

We don’t need all of that they told us we needed. And this consciousness of new consumerism can take down any company living on the exaggerated end of it...

Read more: Wake Up World

 

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